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The Color Factory NYC

  • The Color Factory 251 Spring St New York, NY, 10013 United States (map)

In living color ! A few weeks back, I explored the world of color at the Color Factory in NYC !One of NY’s increasingly popular immersive and interactive pop up museums focused on the concept of color. But of course, another instagrammable scene yet again. Live colorfully before mid May 2019!


The Color Journey Begins…

Your journey first begins at the factory located in SoHo. While you’re inside, you will be guided by an ambassador in the beginning of the experience. They will fill you in on the Do’s & Don’ts about the museum. The museums has a total of 16 uniquely designed rooms for visitors to experience.

Before going to each room, you will have to choose your color button. You’ll need this for the entire experience and for partner activities. Also, don’t be worried if you’re unable to get your insta pics because the museum provides scanner cards. In each room, their are ready-set-cameras on site for users to take pictures. Scan your card on the camera set. Take your picture, THEN just like that your pictures will be sent your email.

Living Colorfully

Exploring the museum, you’ll see a complete whole palette of color array. Some rooms even have small treats to make your experience even more worth wild. Out of all of the rooms, I must say the Disco Room was my most favorite. Have a ball in the pale blue ball pit, probably was THE B I G G E S T BALL PIT I’ve ever seen. Ball pit and gelato was a great combo.




Normally, I do museums on my own, but for this one, I would recommend bringing a friend because their are some partner activities. Highly recommend creatives and bloggers to attend for color content.

Earlier Event: August 15
Later Event: November 3
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